SAP and Marketing Management
Discover how SAP transformed the way marketing and sales teams collaborate when it upgraded to the latest release of SAP Customer Relationship Management, which supports employees with greater transparency and support for collaborative tasks, enabling SAP to realise greater value from a more effective sales process.
SAP CRM Rapid-Deployment Solution
See how a rapid deployment of SAP CRM can help you set up e-mail marketing campaigns, define and assign the right target groups, and automatically generate leads based on customer responses.
Forrester Thought Leadership Paper "The Customer Loyalty Conumdrum"
Forrester conducted surveys with 166 loyalty decision-makers from North America and Europe, and found that most loyalty decision-makers overstate the extent to which they integrate their loyalty programs, deliver insight-driven offers and experiences, and measure their loyalty marketing success.
Learn from Bloomberg research how an organisation can deliver a great customer experience using four essential features.