Global Research and Business Incubation is the global research and innovation unit of SAP. The group anticipates and explores emerging IT trends and transfers innovations into market-ready prototypes, product enhancements, and new solutions. The research conducted and the incubation of business opportunities benefits and inspires enterprises and end users and opens the world up to new possibilities thanks to innovations in IT.

Activities span from co-innovation with customers to collaborative research with industry and academia. With locations close to markets and talents on all five continents, the unit is a powerful driver of innovation for SAP and its ecosystem.