SAP CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER REFERENCES
How much value can you generate by offering customer-focused products and services and by implementing customer-centric processes that result in lasting relationships? Our ROI reports show you the substantial financial benefits that companies realize when they implement the SAP Customer Relationship Management (SAP CRM) application.
To learn more about the real-world benefits of SAP CRM, read "SAP CRM Customer Success Stories: A Comprehensive Reference Guide" (PDF, 21 MB), or review the individual success stories below.
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alfanar electric
Customer Success Stories
Read how this leader in the Saudi electrical market uses the SAP Customer Relationship Management rapid-deployment solution to support opportunity and pipeline management. It’s now easier for the firm to accurately plan and forecast revenue, deliver projects more quickly with higher quality, and measure profitability.
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ArcelorMittal Brasil
Business Transformation Studies
ArcelorMittal is a Brazilian steelmaker. See how it transformed itself with SAP Customer Relationship Management by elevating the maturity level of business processes – achieving integration among sales, distribution, and production, creating a mobile-ready sales force; and enabling transaction-based information.
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Arkopharma Laboratories
Business Transformation Studies
Learn how this pharmaceutical company that specializes in natural medicines streamlined its sales processes and optimized sales team productivity when it implemented SAP solutions, enabling the company to realize substantial time and cost savings, with increased sales that reflect improved customer satisfaction.
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Banco Internacional de Costa Rica (BICSA)
Business Transformation Studies
Read how, with the SAP Customer Relationship Management (SAP CRM) application, Banco Internacional de Costa Rica (BICSA) has more insight into the sales cycle and is making sure that standardized sales processes get the right products to the right customers at the right time.
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Bank für Sozialwirtschaft
Customer Success Stories
Learn how this German credit institution gained a comprehensive view of its customers, clearly defined processing stages, and introduced efficient sales management by integrating SAP Customer Relationship Management into its existing software landscape.
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Bayer MaterialScience
Customer Success Stories
To adjust to long-term market trends, international customers, and tough global competition, plastics giant Bayer MaterialScience had to streamline operations and get a 360-degree view of all sales, distribution, and service processes. Find out how SAP Customer Relationship Management helped it implement these changes.
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Bennett, Coleman & Company (Times of India)
Business Transformation Studies
Learn how the Times of India improved customer service levels with SAP Customer Relationship Management (SAP CRM). The company has transformed its manual system, and employees now connect with customers via a single contact point. Since SAP CRM implementation, customer retention, renewal rates, and cross-selling opportunities have all surged.
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Bentley Systems
Customer Success Stories
Find out how a leading software provider is improving customer service and increasing operational efficiency by relying on SAP CRM. Through its native integration with SAP ERP and highly intuitive user interface, SAP CRM is supporting integrated cross-departmental processes along with a broad set of business users.
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Birmingham City Council
Business Transformation Studies
Learn how the city council of the United Kingdom’s second-largest city launched a far-reaching business transformation program using SAP software, putting it well on the way to realizing more than £1.5 billion (€1.8 billion) in savings.
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Blue Star
Business Transformation Studies
See how Blue Star, India’s biggest seller of air-conditioning systems, used SAP Customer Relationship Management to deliver industry-leading customer service and value.
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