The Global Business Incubator, led by Jason Yotopoulos, SVP, SAP, was formed in 2008 to better capitalize on new market opportunities and decisively respond to competitive threats. The primary goal of the incubator is to identify and accelerate the commercialization of material business opportunities adjacent to SAP's core business by incubating new initiatives within the company. The Global Business Incubator is based in Palo Alto, California, with a second location at the SAP headquarters in Walldorf, Germany.

By leveraging innovation efforts across the organization and from outside SAP, the Global Business Incubator owns the delivery of initiatives from concept to market. In the process, incubated teams interact extensively with customers, users, entrepreneurs, venture capitalists, universities, and partners. The Global Business Incubator creates global opportunities for internal and external entrepreneurs to participate and collaborate in the creation of new businesses.