SAP understands that the dedication, experience, skill, and performance which make us the leading provider of business solutions are equally important to professionals and athletes who strive to achieve their maximum potential through ongoing perseverance, dedication, and success. We appreciate the competitive spirit, drive to succeed, power of endurance, importance of teamwork, and determination to strive to be the very best – even in very tough times.

At SAP, we show our respect for ideals and prowess by sponsoring leading professionals, top competitors, and prestigious events around the globe. From world-class professional golf and tennis to Formula One racing and 505 sailing, SAP is proud to showcase individuals who lead by motivation and perseverance, as well as skill and talent.

As for events – more than 100 each year – the SAP Arena provides an outstanding venue for entertainment and world-class sports for approximately one million visitors. Not surprisingly, the SAP Arena runs SAP Business Suite software – ensuring operational efficiency in a state-of-the-art venue.

Check out our growing corporate sponsorships, which reflect SAP's commitment to optimizing performance with clarity and agility.